Gourmand & Storyteller...

I love wine and the stories behind its label… Early in my “wine career”, I fell in love with teaching about wine and telling the stories I uncovered as I travelled to wine regions around the world to “hunt” for the quirky, the beautiful, and the original.

Today, I share my 30-year international experience as an entrepreneur with Italian Wine Professionals through continuous education, consultancy, and publishing to help develop compelling storytelling that resonates with wine lovers worldwide.

WSET Approved Program Provider

I help Italian Wine Professionals increase their impact in international markets. Conscious of making continuous wine education practical in real life, I adapted my approach to teaching WSET courses at all levels to the needs of those working in the Italian Export and Hospitality sectors, enabling them to communicate more effectively about their wines, boost their careers and drive business growth for their companies. My exam pass rate is one of the highest in Italy.

Wine Communication Strategist

I advise on wine storytelling, including strategy, content development and delivery. I believe that wine is effectively marketed as would be a luxury product. Wine conveys emotions, gives a sense of adventure and is the symbol of the values it embodies. Effectively communicated, the message makes a consumer dream and seek to share that dream. I am committed to optimising growth in international markets through an effective "storytelling" approach. My focus is on Italian wines.

A Few Clients…

Wine Speaker

I host masterclasses on behalf of various Consorzio and producers and talk about wine on RTHK Radio 3 in Hong Kong on the first Thursday of each month. A regular speaker at the annual B2B conference Wine2Wine delivering seminars on wine issues pertinent to Greater China and Wine Meridian Continuing Education courses for Wine Professionals. Creator of a much acclaimed 30-part wine course, "How to Taste Like a Pro", I also hold regular classes on Bordeaux, Burgundy, and the wines of the world. Once an Accredited Tutor at L'École Du Vin De Bordeaux, I also host webinars for members of the Wine Scholar Guild and now teach all Levels of the WSET Awards in Wine.

Latest engagements…

Latest Articles…

A regular contributor to various publications, I also write on this site about issues relevant to continuous wine education to help wine professionals succeed with the WSET courses and develop an international perspective on the wine trade.

Tell me about it!

I am eager to hear your thoughts, suggestions and questions. I am always looking for new opportunities and am comfortable working internationally. Please get in touch, and let's explore how we can drive business growth through compelling storytelling and continuous professional and personal development! Live with Passion!