I am so bored of bloggers who, when writing about wine, especially about Italian wine, always take the moral high ground from their pedestal and use controversy in order to push for their own agenda and attract attention to themselves.
Here is an opinion piece by Jeremy Parzen that is distorted and
Perhaps it would be more useful if it was backed-up with statistics to see what is really happening in the market.
For sure, the UK market seems to be behaving in a very different way. Take an article published in the Drinks business in November which states "On-trade supplier Bibendum has seen sales of super-premium Prosecco shoot up by 295% in the last year, while premium sales were up by 150%" (http://bit.ly/1zsEDLE).
On the website of the Prosecco DOCG Consortium one can find official statistics (http://bit.ly/1zsH9S7) which seems to refute greatly the opinion discussed in
Italy consumes 59.6% of the DOCG wines produced, while Germany,
Let's not forget that the Consortium is funded by its members to represent them not only at the marketing level but also at the policy level. Without data, it is difficult for me to be sure, but my "opinion" is that the Consortium now works on using its (low) budget in the most efficient way by consolidating its strongest markets first (Germany & UK) and while working on new markets (China & Japan).
In the USA, we can see through this link (http://bit.ly/1zsIKHw) that it did hold events and promotions in the markets in several occasions. Only in the last 3 months: DEC 1-4 at
To state that "the DOCG growers consortium hasn't done more to raise awareness of the differences in quality" is not fair. Again, I do not have hard data upon which to base my claim, but I strongly
There are so many topics to write about. For example, why did he not use the space to speak about how the newly created Rive category is gaining traction in the market? Why did he not himself clearly explain the differences between the DOC and the DOCG appellations by doing an actual comparative tasting, blind and write his own tasting notes?
It is so boring, so, so boring, to read these guys take pleasure in constantly hitting on the head of the Italians and tell the world how badly they do things when in fact, the data show clearly that they are doing great things and things are seriously improving in Italy!
#ProseccoSuperiore Consorzio Conegliano Valdobbiadene Prosecco Superiore #winelovers #Italy