Here, I share my news, opinions and musings as I journey with you through the world of wine. These articles are inspired by courses I teach, publications I read and write for, events I attend, and Masterclasses I deliver. I hope that you will find them insightful and thought-provoking! Do not hesitate to contact me with your comments at: contact@grandepassione.com.
Franciacorta in China, a long-term vision…
It gives me great satisfaction to have had an active role in influencing and guiding this initial stage. For me, the work of an “Ambassador” was always so much more than conducting a few masterclasses here and there. It was to be involved from the get-go with establishing an effective strategy to favour long-term success. Most of all, however, I feel privileged to have worked under the leadership of Silvano Brescianini, the President of the Consorzio.
China, The Next Big Thing in the Wine World?
Although China has had a high profile for several years already, it can be argued as to whether her true impact is yet to be felt in the world of wine. With a population of 1.3 billion and a super charged economy that has grown, and is expected to continue growing, at an extremely fast pace, it is no wonder that those with a product to sell have already thought of her as a potential buyer. Beyond demographics and economics, we will review key wine related factors to demonstrate that China has only begun to make itself felt and she is indeed the next big thing in the world of wine.