We are deeply passionate about wine, food, & all pleasures of the table!  Visit us here for our musings, news, tasting notes & other epicurean discoveries from around the world! 

Contributors to this website: J.C. Viens (in English) & Franco Conti (In Italian)...

A Gourmand & Storyteller...

JC is deeply passionate about wine and other pleasures of the table. Always looking for quirky and unusual wines, he regularly travels to various wine regions around the world to learn the human stories behind the labels

At 25, J.C. established his first company in Hong Kong. For the last 25 years, he has experienced the fascinating growth the region has sustained, first as an Entrepreneur in the Export sector and now as an expert in wine communications.

A holder of the WSET Diploma Level 4 (Merit), he is a WSET Approved Program Provider and a WSET Certified Wine Educator. A Vinitaly Academy Italian Wine Ambassador and creator and host of a popular 30-part wine workshop series "How To Taste Like A Pro", he holds regular classes on wine tasting and on Italy.  Since January 2019, he has been appointed Greater China Ambassador for Franciacorta and Master of the Hong Kong Delegation of the “Ordine dei Cavalieri del Tartufo e dei Vini d’Alba”.

Former Managing Editor of the wine magazine Spirito di Vino Asia, JC now talks about wine live on two radio programs each week: on RTHK Radio 3 (Thursdays) in Hong Kong and on Digital Bacon FM (Tuesdays) in South Africa.  He is a regular speaker at the annual B2B conference Wine2Wine delivering seminars on issues pertinent to Greater China.

He is the creator of the Annual Italian Wine Celebration, an Awards Gala Dinner to celebrate Italian wines in Hong Kong and Macau and he is co-organiser with Marino Braccu of Vino Condiviso, one of the most significant showcase of Italian wines in Asia-Pacific and also a Charity event.

Experienced Wine judge for the Decanter Asia Wine Awards and 5-Star Wines (Vinitaly), he also attended the rigorous Advanced Wine Assessment Course (AWAC) presented by AWRI to prepare Australian Wine Show Judges.

He is a Cavaliere dell'Ordine della Stella d'Italia, equivalent to an O.B.E. in the UK and Ordre National du Mérite in France.


A Passionate Wine Lover...


Based in Italy, Franco has loved to eat and drink well ever since he was allowed to "clean the glasses" at a tender age...  For him, wine is like poetry: it is a way to evoke emotions and stir passions.  A true wine lover, he has a natural gift to understand wine aromas and flavours and has a sensorial memory that is quite unusual.

Holder of the Italian Sommelier Association Level 3, he is currently studying for higher certification levels.  He visited vineyards all over Italy and regularly attend tastings and seminars devoted to Italian wines.

In September 201, he launched Nuovo Mondo Vini, a wine import company devoted to introduce the wines of the New World to Italy.  He can also be following on his Facebook Page.

He contributes from time to time in Italian and tells us about his wine & food discoveries from Italy.